Website design & rebuilds

WordPress website design & rebuilds

We build from scratch or rebuild an old, slow site so it’s fast, secure and ready to convert — from day one, not something you’ll patch up later.

A beautiful WordPress site that loads slowly, never shows up in Google and breaks on mobile costs you customers every day. Great WordPress website design starts under the hood, not just on the surface. Many sites look good at launch but are built on bloated themes and needless plugins — then they land on our desk so we can fix what could have been done right from the start.

At OptimWP, our WordPress website design puts speed, SEO structure and clean code first, not just looks. Whether we start from scratch or rebuild your current site while keeping the content, you get a modern, mobile-first site optimized for Core Web Vitals from day one.

What WordPress website design includes

Everything a new site needs to be fast, visible and easy to manage.

Modern, custom design
Fast from day one (Core Web Vitals)
SEO-optimized structure
Responsive design (mobile-first)
Forms & integrations (email, analytics)
Baseline security included
Image optimization
Training on how to manage it
Migration of existing content (for rebuilds)

How we work

A clear, four-step process, from the first conversation to launch.

Discovery & brief

We get to know your needs, goals and audience, then define the structure and features you need.

Design & development

We build the design and pages on clean code, with no bloated themes or needless plugins.

Optimization

We tune speed, SEO structure and baseline security so the site launches already optimized.

Launch & training

We put the site live and show you how to manage it yourself, in simple steps.

Our clients’ scores

Real reports, each with the date it was measured. The site addresses are hidden at our clients’ request — the scores, grades and dates are exactly as the tool produced them.

PageSpeed Insights report from 23 April 2026 for a medical clinic website: 100 for performance, accessibility, best practices and SEO. The site address is hidden. — **A presentation site for a medical clinic**, built by us. PageSpeed Insights, desktop test, 23 April 2026: 100 for performance, accessibility, best practices and SEO. A result measured after launch, not a before/after comparison.

GTmetrix report from 25 April 2024 for a wooden furniture maker website: grade A, 100% on PageSpeed and YSlow, page fully loaded in 1.9 seconds. The site address is hidden. — **A presentation site for a wooden furniture maker**, built by us. GTmetrix, 25 April 2024: grade A, 100% on PageSpeed and YSlow, page fully loaded in 1.9 seconds, 148 KB and 5 requests. A result measured after launch, not a before/after comparison.

Before and after

A real client page, rebuilt from scratch. Drag the slider to compare.

Product page, rebuilt

After

Before

The same product page, before and after the site rebuild: a clean header instead of two overlapping bars, a clear text hierarchy instead of one dense block, and the technical drawing moved into its own carousel. The technical content is unchanged — only the way it is presented. The client’s logo and brand marks are obscured at their request.

Frequently asked questions

How long does it take to build a site?

It depends on complexity, but a presentation site is usually ready in 2–4 weeks from the moment we have the brief and the content. For a rebuild, the timeline can be shorter, because we start from the existing structure. We give you an exact deadline after the first conversation.

Can you rebuild my current site while keeping the content?

Yes. We migrate your existing text, images and pages onto a new, fast, SEO-optimized structure, without losing valuable content. We rebuild the design and the technical side, but keep what works and what matters for your Google rankings.

What happens after launch?

We hand the site over to you and train you to manage it yourself. If you want complete peace of mind, you can continue with a maintenance plan — we handle updates, backups, security and speed, so the site stays fast and secure over time. See the options in the plans section.

Do I own the site completely?

Yes. At the end you get full access to the site, the hosting and the accounts, with no hidden dependencies and no closed code. You remain the full owner of the site and can work with whoever you like going forward.

Will the new site be optimized and secure from the start?

Yes. With WordPress website design we deliver a clean foundation from day one: optimized code, good speed and Core Web Vitals, security configured and technical SEO in place — not a site you have to “fix” later. We only use trusted themes and plugins from the official WordPress directory and hand the site over with training, plus optional monthly maintenance.